Who we are
IDEOS is an Italian group: not a single product, but a house of brands. Under one direction we bring together ventures that inhabit different worlds — from outdoor living to lifestyle — pooling vision, method and resources.
The group’s first brand is Duerami, which takes our outdoor culture to international markets, starting from the United Arab Emirates. The next is Carlo Rinaldi, our nautical apparel brand.
We give structure to ideas: that’s how an intuition becomes a brand built to last.
The name itself — IDEOS — speaks of ideas: creativity applied with rigour. The three-line letter “E”, with the blue mark at its centre, tells who we are: precision, structure, vision. The same values we pass on to every brand in the group.
The method
HOW THE GROUP WORKS
Five principles guide IDEOS and every brand within it.
Vision
We identify worlds and needs before the market does, and imagine the brand that can own them.
Selection
We choose with care: partners, products and projects that meet the group’s standard.
Structure
We give every brand resources, processes and direction — the solidity of a company behind the scenes.
Excellence
Design, quality and Italian design culture as a shared, non-negotiable hallmark.
Autonomy
Each brand keeps its own voice and its own market: the group enables, it doesn’t standardise.