About us
Carlo Rinaldi
Founder & CEO · IDEOS
A conversation with the CEO of IDEOS about the company’s vision and its brands.
—What is IDEOS, in one sentence?
IDEOS is a company based in the United Arab Emirates: we don’t make a single product, we shape brands. We have made Made in Italy our specialty, pooling vision, method and resources while leaving each brand free to speak to its own market.
—Why a structure like this and not a single company?
Because the worlds we care about speak different languages. This structure lets each brand stay authentic while keeping the same solidity and standards behind the scenes: Italian ideas, brought to the world starting from the Emirates.
“IDEOS is my way of sharing what I love about Italy with the world.”
Carlo Rinaldi
Discover the group and its brands